Hot Wheels Goes Viral

I love to check out viral advertising – I think it is a very intelligent and challenging form of design, as to be successful, you really must use the placement to make the ad work.  This ad is an inspiring one by Hot Wheels, done in Bogota, Columbia.  Think we’ll see it coming to the New York/New Jersey area any time soon?

Thanks to @mbgeek for posting this on Twitter and The Auto Blog for the photo.

Advertisement